When building a house, it's important you have the right people doing the job first and foremost. We feel the same way about marketing pieces and web sites. But next to that, the right tools to do the job are the most important factor.
Below are some more tools we work with to make YOUR PROJECT a success. This includes a highly functional back end to make your web site hum, as well as email and social media campaigns to get your online marketing out there. These are the essential tools to grow your business online.
Below are some more tools we work with to make YOUR PROJECT a success. This includes a highly functional back end to make your web site hum, as well as email and social media campaigns to get your online marketing out there. These are the essential tools to grow your business online.
E-Commerce
You've heard about all the "off the shelf" e-commerce platforms, and we agree some are good, some not so much. Our e-commerce platform is highly custom per site to fit your needs. Not to misunderstand, we are not building it every time with each site we do (man, that would be costly). We simply tailor our cart to completely integrate with your site design, and function with all the latest technology to build your sales, period. It is about your sales increasing after all.
Our shopping cart technology has many features we can integrate for you, such as:
- Back end CMS editing capability (so you can add/edit/delete products)
- Coupon code options
- Physical product purchase or digital download technology
- Multiple shipping options
- Merchant processor integration
FanCue
What kind of "Music City" design agency would we be if we didn't have a premier platform for musicians and celebrities? Enter FanCue, a one-stop solution for anyone looking to manage their web site and connect with fans online. What makes FanCue different? In a word, customization. FanCue sites are not built from templates. We believe that each site should be as unique as the artist it represents and the fans that love them.
While each FanCue site is different, you can count on having some essential tools for connecting to your audience:
- Email marketing
- Tour/event calendar
- News and blog feeds
- Social network integration
- Official online store
- Digital product sales and custom digital package creation
- Integrated photo and video pages
- Exclusive fan content for registered members
- Much more! Contact us if you would like to schedule a FanCue presentation
iSite Toolkit
We often get calls about "editing my site on the back end", or the "ability to change things on my site." This is called a Content Management System, or "CMS" for short. A CMS allows you, non-programmer, the flexibility to edit pages, update images, and keep things fresh on your web site.
Now that the definitions are out, we will tell you why iSite Toolkit, or iDesign's CMS is the best thing there is. You have probably heard of some "off the shelf" template CMS systems, like WordPress, Drupal, Joomla, Expression Engine, or others. We don't have a problem with those, we even use WordPress a lot for blog technology, and other things, but for a really advanced custom site, we feel our iSite Toolkit is the way to go. When you do advanced, sophisticated design (which we always do if we're building your site), you can't have a back end that limits you to boxiness, widgets having to go in a certain place or other stringent requirements. You need a back end that you can put with ANYTHING you dream up on the front end. That is iSite Toolkit.
It's highly flexible, no matter what you do on the front end. It can spit out HTML on the front end, or flash, or jquery. Anything you can imagine. Those template CMS systems are fine if you want second best. But if you want to beat the competition and have an amazing site with modern, working technology on the back side, give us a shot.
Email Marketing
We can help you get rolling on your email marketing as soon as you are ready to rock and roll with your new site and marketing campaign. We typically use emma, a great local partner for email marketing. We can design your email marketing templates for you, do a full custom HTML email campaign, and link any sign up forms, newsletters, or archives into your web site to keep content fresh. Check out ours, it's called "iDeas." (link to iDeas page)
Most of our business still comes from word-of-mouth and existing relationships. We want to be the Ace-in-hand that you rely on with your marketing.
Social Media Technology
Is there any way to get by without it these days? Would you even want to if you could? You HAVE to have a social media plan ready to roll when you are getting your digital marketing strategy in place. We can help you integrate any social media ideas into your site, as well as help set up your pages and campaigns. Some of what we can offer include: