IS IT TOO EARLY TO SAY "I LOVE YOU"? WE DON'T HAVE TO SAY IT ALL THE TIME, BUT JUST THIS ONCE IS OK, RIGHT?

 

KVBPR and iDesign first met in the summer of 2005. Being its first year, iDesign was not quite ready to service a PR firm of this level. The two paths crossed again in the summer of 2008. iDesign, then an established firm, was prepared to serve a company whose voice permeates the Nashville info-sphere. Is "Info-sphere" a word? I better ask the wordsmiths over there at KVBPR. These days, iDesign is a preferred web partner, working with high level clients that only a top tier PR firm like KVBPR can handle...

In their own words, here is how KVBPR would define Public Relations and their approach to service:

The Practice of Public Relations integrates skillful technical knowledge and engineers successful outcomes that advance an organization's goals. At, KVBPR, we use a pyramid model for developing successful programs through a series of strategies that build upon one another. Our initiatives are targeted and perfectly aligned to help our clients prosper and enjoy their success.

Our pyramid approach, starting at the base, includes aligning Interests, then moves to building relationships, and finally creating success. For more information please visit their website here.

 

 

The working relationship between iDesign and BOHAN is a relatively new one. Over the past year, we have been experimenting with adding BOHAN's fresh subject matter approach with iDesign's digital capabilities. Totally prepared to create a Frankenstein's monster, we instead discovered that our interests in the craft of marketing were in alignment and a "team-up" was indeed possible.

Here is how BOHAN describes their culture and history:

Remarkable in all the right things

Since 1990, that has been the corporate and cultural mantra of BOHAN Advertising. It is a fitting reflection of the personal and professional philosophy of the man who launched this agency with one client, two employees and a small office on Nashville's Music Row – David Bohan.

In the 20 years since, BOHAN has become one of the most respected brand-leading agencies in the region, with clients ranging from the venerable Greenbrier Resort in West Virginia and famed Florida beach destinations, to hospitals, national restaurant chains, a genre-defining museum and The United Methodist Church worldwide. That original client – the Pigeon Forge Department of Tourism – remains one of the agency's most important clients today. However, BOHAN's two employees have turned into 55, the office has become an entire building and there are enough success stories to fill a book – such as the one David recently published called "Marketing Matters."

The agency has its very own organizational structure. In a conscious departure from the segregated departmental silos of traditional agencies, BOHAN employees work collaboratively in "brand villages," populated by professionals from all disciplines who work on those individual brands together. Account service, media, planning, creative, digital – and yes, even the clients themselves. The American Association of Advertising Agencies in New York has called it "a model for the agency of the future." We like that.

After 20 years in business, BOHAN has matured into an agency known for its national headline-grabbing campaigns and for brand and business insights that have become marketing case studies for other industries. We have never tried to be all things to all clients. We just want to be the right thing for smart clients who want to work collaboratively with us to solve their problems in innovative ways.

As a result, the agency has altered its original corporate mission to reflect its ongoing focus on culturally relevant brand leadership in a marketing and economic world of constant change. Our mission is simply to be "Remarkable in all the right things."

For more info, click here.

 

 

 

Edo Interactive has been a great client for us over the years, and is a company on the rise. They have some very intense rewards and debit technology, and their marketing has to be just as savvy. Here is a brief overview of what they do:

Next-generation Marketing Services + Next-generation Financial Services = edō Interactive

Founded in 2007, edō Interactive is a pioneer in developing technologies that leverage pre-existing global, point of sale (POS) payments infrastructure along with modern social networking communities for digital marketing purposes.

The edō Interactive approach is innovative and unique, and is changing the way businesses approach marketing. We create unparalleled value and convenience to our consumer member network, and a never-before-seen method for our Marketing Partners to drive customer behavior and gather customer insight.

Click here to read more about edō.

 

 

 

 

A label on the rise, Black River Entertainment has established artists on its roster such as Craig Morgan, Due West, and Jeff Bates, to on the rise talent like Sarah Darling. The company has become FanCue evangelists for us, utilizing the platform for virtually all of its artist roster web sites.

We work so closely together, we almost consider them an extension of our music and FanCue development, not just as clients, and they are always the first to test the latest and greatest on our platform.

Read more about Black River Entertainment here.

 

 

iDesign and Compass first met with the onset of the Compass Records website. The new site helped Compass change the way they do business online, and streamlined their sales efforts. Since that initial project, iDesign has been privileged to serve this independent and eclectic record label.

Here is a brief bio on the company's history.

Co-founded in 1994 by musicians Alison Brown and Garry West, Compass is a new breed of roots-music label: eclectic, sophisticated, and artist-friendly. Called "one of the greatest independent labels of the last decade" by Billboard Magazine, Compass Records has provided a thriving haven of creativity for artists and a reliable beacon of quality for music fans. Its 2006 acquisition of the Green Linnet catalog and the 2008 acquisition of the seminal Mulligan Records label has made Compass the place to go for Celtic and roots music.

Visit compassrecords.com for more info.

 

 

Content. Strategy. Analytics. SEO. These are important pieces of any project. Words Go Here is a new partner of ours, but a great one nonetheless. Here is their quick spiel:

Words Go Here is a Content Strategy boutique. We like being a boutique – mostly because it allows us to spend more time with our clients and less time chasing sales quotas.

Our approach is straight forward; we believe that all content has a purpose. Its three-fold purpose (and responsibility) is to:

Meet the requirements and expectations of the visitor

Meet the objectives of the business

Produce results

Click here for more info.

 

 

 

 

 

InfoWorks is a high level strategy and technology firm, iDesign works hand in hand with. We typically come into an InfoWorks project as their design and user experience experts, which is what we do after all. For anything that has extensive database work, or high level strategy, we recommend these guys every day of the week. Here's how they describe themselves:

Clear vision and successful results. But what about all the stuff that takes place in-between.

As we see it, the "in-between" is the core of business and technology consulting. At InfoWorks, a Nashville-based full-service consulting firm, it's where we thrive. Focusing on problems and solutions, goals and results, where experience counts, relationships are built and a clearly envisioned path is systematically followed, step by step.

Offering custom business solutions, business and IT consulting, SharePoint consulting and project management to large and medium-sized businesses, InfoWorks has made it our commitment to walk with our clients, each step of the way, providing the experience and dedication necessary to solve the toughest business and technology challenges.

Let InfoWorks help you see the end from the beginning and walk with you through the "in-between."

Click here for more info.

 

 

Looking for a great IT services firm? These are definitely your guys. Set up, networking, infrastructure, they do it all. Now in the Future 50 Hall of Fame, C.T. is a great firm, but a great group of people as well. We love the progressive business models, seeing the techs rolling around town in Prius hybrids, calling on customers, and James Fields' unending dedication to his staff, which has won them Best in Business a few times as well.

Click here for more info.

 

 

Video Integration is securing its foothold online. And as such, it is great to know a quality and affordable source for video capture. We like working with Jason Mallory of Redbone Entertainment. We find that for most dynamic content needs online, he is a vendor that can deliver results that will seamlessly tie into to your budget and your results.

Did you know that most search engines will post videos in their organic search results? Did you know that competition for these video shout outs is dramatically less than competition for text based results? What are you waiting for? Let's make some webisodes!

Here is a little information about Redbone Entertainment:

Redbone Entertainment is a production company based in Nashville, TN. We produce Promotional, Commercial and Corporate films for web, DVD and broadcast.

Under the leadership of Executive Producer Jason Mallory, Redbone has created work for such clients as Discovery Channel, Williams-Sonoma, Southern Comfort, Vanderbilt University and many more. Jason has a keen eye for composition and a talent for storytelling. He has a comfortable demeanor that puts people at ease in front of the camera.

The name Redbone comes from Jason's first dog in Nashville "Earl", a Redbone Coonhound who loved howling at anything or anybody that happen to come his way.

Visit redboneentertainment.com for more info.

 

 

 

 

 

BHA - Bull Hudson and Associates

Bill Hudson and Associates was looking for a web partner a few years back and we kindly obliged. We have built several great websites working with their stellar content team and awesome ad agency skills. Looking forward to many more in the future!

About BHA

Founded in 1963, we are Nashville's oldest full-service marketing communications agency. From our offices in Nashville and Evansville, we serve major worldwide corporations as well as small organizations.

For some clients we handle all marketing communications needs. For others, we provide only advertising, PR, crisis management, media buying or other services. Because we have in-house resources for strategic development, creative services, media buying and public relations, we are flexible in our relationships and objective in our recommendations.

Click here to find out more.

 

 

Snapshot Interactive provides some serious video work, and they have some mad video editing and animation skills as well! Based here in East Nashville, the studio is top notch, able to record a super high quality green screen or white background video for your web purposes, trade shows, or other uses. iDesign can take a great video from Snapshot and integrate it into your site.

About Snapshot:

SnapShot Interactive specializes in online media engagement and creating a flawless interface for you to deliver that media. In today's world, you want to interact with your audience quicker while still conveying the same heartfelt message. We make this possible through our use of video production, interface design, and animation/FX. Click on one of the services to the right or if you want to jump directly to our work.

Click here to read more.

 

 

This is, perhaps, our most fun client. These guys are a joy to work with and together we are proving that with teamwork you can double the results of your marketing with less effort.

The story of the relationship between iDesign and Special Olympics is a story that goes back to the birth of iDesign. About four months upon starting iDesign, Brian began to think about a business in terms of Karma. What a hippy… ..Anyway, he wanted to make a real dent in the organization's goals, rather than just provide a marketing band-aid, so he began looking for a permanent philanthropic partner.

Sean Stake with S.O. knew Brian through tennis, and they decided to take a stab at working together. Their first website together was created five years ago. Very functional and very basic, the site was a far cry from what they had, but also a far cry from the best of State S.O. websites. Sean and Brian decided to re-double their efforts in 2009. Involving both of their respective organizations, everyone collectively pitched in to create the best website their collaborative efforts could make. We were proud to unveil the new site in 2009.

Today S.O. and iDesign work together on a monthly basis. Many of the staff here at iDesign have developed personal relationships with the staff at S.O. We are always cooking up something new together and don't be surprised if that website doesn't' remain the same for long.

About S.O.:

Mission Statement

To provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

Visit Special Olympics online here

 

 

 

 

 

Started in 2007, Greener Nashville is a web site dedicated to sustainable resources in the Middle Tennessee area. On the site, you will find green companies, events, blogs, news, and everything green. The site has evolved over the years and still exists for Nashvillians to find the sustainability resources they need.

Visit www.GreenerNashville.org to view the site and learn more.

 

 

Located across the street from our East Nashville office, iDesign partners with the YMCA throughout the year, in many ways. First, all iD employees have a Y membership, county-wide, but Maddox is our home YMCA. Second, we sponsor sports programs year round so East Nashville children can have a great sports and team experience. Finally, Founding Partner Anthony Davis has joined the Board, to further share the story of Maddox, and provide new opportunities for the center into the future.

Click here for more info.